Futalis

Best choice for your dog!

Leipzig-based futalis GmbH was founded in November 2011 by a veterinarian Stefanie Schmidt and two entrepreneurs: Janes Potthoff and Christian Hetke. They work closely with the Institute of Animal Nutrition, Nutrition Diseases and Dietetics of the University of Leipzig to ensure their customized veterinary dog food products are best in class.

futalis desktop view for custom solutions

Leipzig-based futalis GmbH was founded in November 2011 by a veterinarian Stefanie Schmidt and two entrepreneurs: Janes Potthoff and Christian Hetke. They work closely with the Institute of Animal Nutrition, Nutrition Diseases and Dietetics of the University of Leipzig to ensure their customized veterinary dog food products are best in class.

 

The mission of Futalis

Custom eCommerce solutions!

Based on nine scientifically proven criteria (breed, age, weight, activity level, breeding behavior, illnesses, allergies, predispositions, and nutrition status) futalis analyses the nutritional needs of each dog. Derives an individual recipe, and crafts optimal food that meets these needs. Therefore we were lucky to be a part of this great project from the very beginning.

See for yourself! 

Project history

The beginning of the project was exciting and challenging. Above all we had to:

  • Create a web design for online store
  • Set up a secure and stable eCommerce platform
  • Implemented the futalis-proprietary algorithm that calculates individual dog nutritional requirements based on the dog features, allergies and health conditions and then composes dedicated recipes.
  • Create a custom eCommerce solutions for a special multi-step process of choosing individual meal plans for customer’s dogs
  • Co-create design of online store

We created a fully customized online store based on Magento where customers can buy food tailored specifically for their dog. In addition the system supports dog food subscriptions, where orders are created automatically and shipped. As the company grew over the years we've been developing an array of internal tools.

Scientific analyses of the nutritional needs of each dog

Custom food configurator

Custom APIs

Cooperation since 2011

Visual communication

Each step of the customer interaction with the futalis food configurator is explained with icons and illustrations. The graphics are custom-made, and they are designed to be visual guides. They are a part of the company branding and an essential way of quick communication. Visuals are a crucial part of custom eCommerce solutions.

While composing the dog's food, a customer has to answer a few questions regarding their pet's health and condition, from fundamental issues like dog's activity to more sophisticated information, like allergies. The user has to choose which ingredients may be potentially harmful to a dog not to be used in the food composition. 

Adding strengthening nutritional supplements for specific issues like fur and skin condition or joint pains, inflammation, or weakness is a possibility. The customer is guided with icons along the process.

The smooth online shopping experience

We've been working with futalis for many years already. Meanwhile we've implemented a custom eCommerce experience solutions on Magento for them with a focus on smooth UX and custom design.

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