The mission of Futalis
Custom eCommerce solutions!
Based on nine scientifically proven criteria (breed, age, weight, activity level, breeding behavior, illnesses, allergies, predispositions, and nutrition status) futalis analyses the nutritional needs of each dog. Derives an individual recipe, and crafts optimal food that meets these needs. Therefore we were lucky to be a part of this great project from the very beginning.
The beginning of the project was exciting and challenging. Above all we had to:
- Create a web design for online store
- Set up a secure and stable eCommerce platform
- Create a custom eCommerce solutions for a special multi-step process of choosing individual meal plans for customer’s dogs
- Co-create design of online store
We created a fully customized online store based on Magento where customers can buy food tailored specifically for their dog. In addition the system supports dog food subscriptions, where orders are created automatically and shipped. As the company grew over the years we've been developing an array of internal tools.
Scientific analyses of the nutritional needs of each dog
Custom food configurator
Cooperation since 2011
Each step of the customer interaction with the futalis food configurator is explained with icons and illustrations. The graphics are custom-made, and they are designed to be visual guides. They are a part of the company branding and an essential way of quick communication. Visuals are a crucial part of custom eCommerce solutions.
While composing the dog's food, a customer has to answer a few questions regarding their pet's health and condition, from fundamental issues like dog's activity to more sophisticated information, like allergies. The user has to choose which ingredients may be potentially harmful to a dog not to be used in the food composition.
Adding strengthening nutritional supplements for specific issues like fur and skin condition or joint pains, inflammation, or weakness is a possibility. The customer is guided with icons along the process.
The smooth online shopping experience
We've been working with futalis for many years already. Meanwhile we've implemented a custom eCommerce experience solutions on Magento for them with a focus on smooth UX and custom design.