Melvin & Hamilton

Cross border, multi-channel eCommerce with love

Melvin & Hamilton is a Paris-based brand of unique shoes designed and crafted with special attention to details. Launched in 2012. Their cross border eCommerce; multi-language and multi-channel online store is focused on the community and user experience. We have partnered M&H since the beginning of their online presence and supported their growth.

cross border eCommerce mobile

Melvin & Hamilton is a Paris-based brand of unique shoes designed and crafted with special attention to details. Launched in 2012. Their cross border eCommerce; multi-language and multi-channel online store is focused on the community and user experience. We have partnered M&H since the beginning of their online presence and supported their growth.

 

Years of adventures in cross border eCommerce

For Melvin & Hamilton, we created a highly customized cross border eCommerce on Magento platform. Since 2012 we have built brand engagement across multiple digital channels. We have worked on Melvin & Hamilton's online store providing new features and making sure it stays secure and performant. That is to say, our services are comprehensive, code, UX and graphic design. 

Project scope

Across 8 years of cooperation we have accomplished:

  • Setting up cross border eCommerce in 5 languages and 2 currencies.
  • Setting up of a store dedicated to B2B clients.
  • Multiple integrations with external services.
  • Spread of the product-catalog across several marketplaces, such as Amazon or Zalando.
  • Brand identity.
  • UX driven design of the eCommerce platform.
  • Printables and packages design.

Product design & UX design

Working for Melvin & Hamilton has been an adventure. Firstly we started cooperation on the front-end level with the existing look n’ feel and month by month we changed and improved it.

However, Melvin & Hamilton has been growing and has needed more features. Most importantly better solutions for their customers. Consequently the store became more sophisticated yet more easy to navigate for the users. For example: changeable view of the product, cross border stores, engagement with social media etc. made the brand more welcoming and approachable. 

The scope of UX projects for Melvin & Hamilton contains: 

  • Designing a blog from scratch.
  • Creating a completely new B2B online store for business partners.
  • Redesigning main store elements 
  • Creating connections with social media and smart advertising on the website
  • Creating commercial banners for social media.
cross border eCommerce

Graphic design

We have cooperated with Melvin & Hamilton to expand their unique image outside of the internet. Certainly, in the world of fashion beauty is a value. Therefore we have created amazing look-books and catalogs for shoe lovers.

There is nothing more pleasant than to sit comfortably on the sofa with a cup of coffee and to flick through a lookbook full of pictures of amazing shoes. We know that. That's why we created a crispy clean layout full of beautiful mood pictures showcasing each of the gorgeous collections.

Cross border and multi-channel online store

Dedicated eCommerce platform for B2B clients

Multiple integrations with external services

Web, graphic and editorial design

Designing for an international store has its challenges. Every print, leaflet, look-book, and a personal letter had to be customized for each country. To achieve the best result, we handpicked each photo, we created every illustration – both with a focus on the overall look and feel, and special attention to every detail.

We have had an amazing chance to work directly with Melvin & Hamilton’s products - making package’s designs for their shoe care products. As the brand grew we were there to support its bloom. Shoe cloured creams, nourishing creams became the next most important product after the shoes. To assure the quality and durations of M&H products they decided to create tools to maintain their flawless condition for years. The final result of our common work is available here

Integrations - cross border, cross channel eCommerce

We built a complete eCommerce ecosystem for Melvin & Hamilton where Magento’s primary role is the storefront. Above all as a single source of truth for all product-related content, attributes, and assets a PIM system is simply a must at this scale. In addition, to ensure all product information can flow smoothly between systems and always stays up-to-date, we have implemented a customized integration with Akeneo which includes fast and reliable products and categories synchronization.

Our integrations list is longer than just a PIM and contains:

  • Integration with PeopleVox - a warehouse management system.
  • Integration with Nosto personal product recommendations.
  • Setting up omni-channel marketing automation with Emarsys.
  • Integration with an accounting software - Numm.

Hardware & DevOps for cross border and cross channel eCommerce

Prioritising scalability and security of server infrastructure: the architecture we have designed for Melvin & Hamilton is stable and flexible at the same time - it can cope with traffic peaks coming from seasonal promotion campaigns, national events, and holidays.

 

Cross border eCommerce CEO
Nicolas Metzke, CEO
Melvin & Hamilton Digital, Paris, France
When we decided to launch our e-shop in 2012 we needed an agency that would quickly understand our needs and help us set-up and maintain our store using Magento CE framework. In the past years our business has grown to multiple million € turnover and Kiwee remains a valuable partner ensuring scalability of our core systems.
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