Accessibility Audit for eCommerce Stores

Make your online shop more accessible, easier to use, and better prepared for the European Accessibility Act.

The European Accessibility Act has changed what online merchants need to think about. Accessibility is no longer only a design or UX topic. For many eCommerce businesses selling in the EU, it is now a compliance requirement.

Kiwee helps online shops understand where they stand, what needs to be improved, and how to move towards WCAG 2.2 AA accessibility standards with a clear, practical remediation plan.

Accessibility Audit booklet
 
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Methodology

How we audit your store

Accessibility cannot be fully checked by automated tools alone. Many issues only appear when a real person tests how the store behaves across navigation, forms, product pages, checkout, and assistive technologies.

Our methodology combines automated scanning, manual expert review, and eCommerce journey testing to identify the issues that matter most for compliance, usability, and conversion.

Two consultants reviewing an eCommerce store interface on a large screen, with one person pointing at product and checkout elements during a UX or technical review session.

We review your store against WCAG 2.2 AA standards, focusing on the accessibility requirements most relevant to eCommerce.

This includes areas such as keyboard navigation, screen reader compatibility, focus order, color contrast, form labels, error messages, headings, link purpose, buttons, product media, and interactive elements.

Our accessibility experts manually review key templates, components, and customer journeys.

This step helps uncover issues that automated tools often miss, such as confusing interaction patterns, unclear focus behavior, inaccessible modals, poorly structured navigation, or form flows that are technically present but difficult to use.

We test how the store behaves for users who rely on keyboard navigation, screen readers, and other assistive technologies.

The goal is to understand whether users can actually move through the store, understand the content, interact with key components, and complete important actions.

For stores with multiple markets, languages, or sales channels, we check whether issues come from the shared codebase or from store-specific differences.

This is especially useful when stores share the same theme, templates, or components. It allows remediation work to be planned more efficiently across markets.

EU accessibility requirements now apply to eCommerce. Start with an audit to understand whether your store is compliant.

Deliverables

Know what to fix first.

After two weeks, you get a clear decision roadmap, not just a technical report.

Your engineering team gets concrete steps they can follow: what to fix, why it matters, and where to start. Leadership gets a clear view of which accessibility gaps create compliance risk, affect customers, and need budget or prioritization.

Accessibility Matrix in A, AA,AAA levels and Nice to have tickets

You do not get a generic accessibility checklist. You get a practical report that explains what is wrong, where it happens, why it matters, and how to fix it.

The deliverables are designed for both business and technical teams, so decision-makers can understand priorities while developers get the guidance they need to implement improvements.

A structured report of accessibility findings across your store.

Each finding includes the affected page or component, the related WCAG criterion, severity level, user impact, and a clear explanation of the issue.

Your development team receives practical implementation guidance, not vague advice.

Where relevant, we include examples, technical notes, and recommended fixes so the issues can be addressed more efficiently.

We can prepare an Accessibility Statement for your store.

The statement can include the store’s accessibility status, assessment approach, feedback mechanism, known limitations, and compatibility information for browsers and assistive technologies.

If you want Kiwee to handle implementation, we can estimate the remediation work after the audit.

This gives you a realistic view of the effort required before committing to the implementation phase.

Available only as part of the Full Audit + Implementation Sprint.

After the agreed priority fixes are implemented, we re-test them to confirm that the reported issues have been resolved.

The validation focuses on the fixes implemented during the implementation sprint and the related pages, components, or flows included in the agreed scope.

Case study · Christopeit Sport

From technical audit to measurable store improvement

Christopeit Sport is a German home-fitness equipment brand selling across Europe.

Christopeit Sport wanted to understand how accessible their online store was and what needed to be improved to create a better experience for all users.

Kiwee carried out an accessibility audit focused on the key parts of the shopping journey.

The goal was to identify barriers that could affect users who navigate with a keyboard, rely on assistive technologies, or need clearer visual and structural guidance while using the store.

Man using a Christopeit Sport rowing machine at home in a bright living space.

Accessibility reviewed

Key journeys checked

Barriers identified

Hidden issues uncovered

Roadmap delivered

Clear next steps

  • Thanks to Kiwee, we improved our Git and Continuous Delivery workflow and focused on achieving new goals. Kiwee delivered the project on time, conducted one-on-one sessions, and discussed challenges in an agile manner. The communication and quality feedback were commendable. What I find unique about Kiwee is their honest feedback and direct developer-to-developer communication, where the whole team strives for solid and sustainable technical solutions.

    Werner CTO at NFC21 GmbH
    Werner Gaulke
    CTO at NFC21 GmbH

  • Kiwee have shown us what a developer-to-customer relationship should look like in an ideal world. Their technical knowledge, work ethic, and customer-first mindset have proven to be utterly essential to our online success. They saved us from a difficult situation and, on top of that, built us a fast, solid, and secure foundation to grow on in the years to come

    Knut Moe
    Managing Director, Norsk Modelljernbane AS

Pricing

Start with a clear Accessibility Audit

Accessibility Check-up

€1.900

excl. VAT

A focused review of the most important accessibility blockers in your store.

The plan includes:

  • Review of selected key pages
  • Automated and manual scans
  • Manual WCAG 2.2 AA check
  • Keyboard navigation check
  • Identification of critical blockers
  • Basic prioritized remediation roadmap
  • Presentation call

Full Accessibility Audit

€3.900

excl. VAT

A complete accessibility review of the main eCommerce journey with prioritized findings and a clear remediation roadmap.

Everything from the Accessibility Check-up, plus:

  • Full review of the accessibility of the main eCommerce journey
  • Screen reader checks
  • WCAG 2.2 AA issue categorization
  • Severity levels
  • Full prioritized remediation roadmap
  • Developer-friendly recommendations

Accessibility Statement Pack

€4.800

excl. VAT

For teams that need audit outputs, an accessibility statement, and a final validation round.

Everything from the Full Accessibility Audit, plus:

  • Accessibility statement draft
  • Executive summary
  • Recommended next steps for EAA/WCAG preparation

Full Audit + Implementation Sprint

from €7.400

excl. VAT

For clients who want Kiwee to audit, prioritize, and implement accessibility improvements.

The plan includes:

  • Everything from the Accessibility Statement Pack
  • Implementation of agreed priority fixes
  • Development sprint for agreed priority fixes
  • Quality Assurance (QA) of implemented fixes
  • Re-testing of fixed issues
  • Final validation summary

Final scope depends on the number and complexity of issues found during the audit.

Process

A clear 7-day audit, with no disruption to your live shop.

01

Day 1

Kickoff and access

We align on scope, confirm key page types, review store access, and agree on the main customer journeys to be audited.

02

Days 2–4

Accessibility review

We audit the store against WCAG 2.2 AA using automated checks, manual expert review, and assistive technology testing.

03

Days 5–6

Analysis and documentation

Findings are reviewed, grouped by A-level, AA-level, AAA-level, and nice-to-have improvements, then turned into a clear remediation roadmap.

04

Day 7

Handover and presentation

We deliver the audit report and walk your team through the findings, priorities, and recommended next steps.

Schedule an introductory consultation.

A 30-minute conversation with Anna Sawicka, Kiwee’s CEO. We discuss your accessibility goals, and clarify whether an Accessibility Audit is the right next step.

We can also answer questions about scope, methodology, timeline, deliverables, pricing, and the optional remediation phase before any work begins.

Anna Sawicka

CEO, Kiwee Software

Frequently Asked Questions

Common questions about the audit.

The audit is the first step. It shows where your store currently stands, which accessibility issues need to be fixed, and how to prioritize the work.

Compliance also depends on remediation, validation, documentation, and country-specific legal requirements. That is why we provide a clear roadmap and can support the implementation phase after the audit.

We audit against WCAG 2.2 AA standards.

Findings are grouped by A-level, AA-level, AAA-level, and nice-to-have improvements, so your team can understand which issues are essential and which improvements can be planned later.

We use both.

Automated tools help detect common accessibility issues quickly, but they cannot catch everything. That is why our audit also includes manual expert review and assistive technology checks across key eCommerce journeys.

We focus on the pages and components that matter most for the customer journey.

This usually includes homepage, navigation, category pages, product pages, filters, search, cart, checkout-related flows, forms, buttons, links, modals, banners, and key content pages.

Yes. The audit includes a remediation roadmap, and Kiwee can also handle the implementation phase.

The exact remediation scope is estimated after the audit, because the required work depends on the issues found, store setup, theme, plugins, third-party apps, and custom features.

The audit takes 7 days.

Day 1 is for kickoff and access. Days 2–4 are for the accessibility review. Days 5–6 are for analysis and documentation. Day 7 is for handover and presentation.

Yes.

If your stores share the same theme, codebase, or templates, we can often audit the main store first and then validate market-specific differences separately

Yes. We can support or prepare an Accessibility Statement for your store.

This can include the accessibility status, assessment approach, feedback mechanism, known limitations, and compatibility information.