UX & Conversion Rate Audit: Turn more visitors into buyers

Kiwee helps eCommerce teams find the UX, usability, and checkout issues that stop customers from buying.

You may already be investing in ads, SEO, email campaigns, and social media to bring traffic to your store. But if users get confused, distracted, or blocked during the buying journey, that traffic does not convert as well as it should.

Our UX & Conversion Rate Audit gives you a clear view of what is hurting the shopping experience and what to improve first.

How we review your store

We go through your eCommerce store like a real customer would. We review the journey from landing on the website to finding a product, adding it to cart, and completing checkout. We look for anything that creates confusion, hesitation, friction, or unnecessary effort.

The audit focuses on practical, visible problems that affect user experience and conversion..

Two consultants reviewing an eCommerce store interface on a large screen, with one person pointing at product and checkout elements during a UX or technical review session.

We review the store through a real buying scenario, not only as isolated pages.

This helps us see where users get confused, blocked, or frustrated while moving from the homepage to product discovery, cart, checkout, and order confirmation.

We look at the pages that have the biggest impact on user experience and conversion.

This includes the homepage, category pages, product pages, cart, checkout, search, navigation, mobile experience, and language or localization issues where relevant.

We look for anything that makes the buying process harder than it should be.

This can include missing filters, intrusive pop-ups, unclear navigation, broken breadcrumbs, confusing product information, weak trust signals, poor form validation, hidden support details, or unnecessary checkout steps.

Each issue is ranked by importance, so your team knows what matters most.

We separate findings into clear priority levels, such as critical issues, major issues, minor improvements, and ideas worth considering. This helps avoid a long, unorganized list of suggestions.

The final output is not just a list of problems.

We organize recommendations into practical next steps: quick wins, high-impact improvements that need more effort, smaller cleanup items, and lower-priority ideas that can be reconsidered later.

Everything your team needs to understand, prioritize, and act.

At the end of the 10-day audit, you receive a complete UX & Conversion Rate Audit package, not just a list of observations. The deliverables are designed for business, product, design, and development teams to use directly.

A detailed audit document covering the full shopping journey.

The report documents what is happening across key areas of the store, including homepage, navigation, search, category pages, product pages, cart, checkout, mobile experience, trust signals, and conversion elements.

Each issue is supported with screenshots, context, and a clear explanation of why it matters.

A realistic review of how users move through the store.

We look at what users see first, how they understand the offer, how they find products, where they hesitate, and what may stop them from completing the purchase.

This helps your team understand the experience from the customer’s perspective, not only from a technical or design point of view.

Each finding is written as a clear, actionable issue.

For every important problem, we explain what is wrong, where it appears, why it affects UX or conversion, and what should be changed.

Where useful, we include examples, references, or visual suggestions to make the recommendation easier to understand.

A clear improvement plan showing what to work on first.

We organize findings by urgency, business impact, and implementation effort, so your team can separate conversion blockers from smaller usability improvements and future ideas.

The roadmap groups recommendations into practical categories, such as quick wins, high-impact improvements, cleanup items, and ideas that need further discussion.

This gives your team a realistic path from audit findings to implementation planning.

A task-ready issue list prepared for your project workflow.

The findings are structured so they can be recreated, imported, or refined in Jira.

This helps your team move from “we know what is wrong” to “we know what to work on next.”

A walkthrough of the most important findings and next steps.

We explain the audit results, answer questions, and help your team align on what should be fixed first.

Schedule an introductory consultation.

A 30-minute conversation with Anna Sawicka, Kiwee’s CEO. We review your store together, discuss where users may be dropping off, and clarify whether a UX & Conversion Rate Audit is the right next step.

We can also answer questions about scope, timeline, deliverables, pricing, and the optional Implementation Sprint before any work begins.

Anna Sawicka

CEO, Kiwee Software

Common questions about the audit.

The audit takes 10 working days. During this time, we review your store, document the main UX and conversion issues, prepare recommendations, and organize the findings into a clear roadmap.

At the end, you receive a detailed audit report and a task-ready issue list for implementation.

You receive a detailed UX & Conversion Rate Audit report with documented findings, screenshots, explanations, recommendations, and priority levels.

You also receive a Jira/Linear-ready issue list, so your team can turn the audit findings into implementation tasks without starting from scratch.

The audit is especially useful for Shopware and eCommerce stores, because Kiwee has deep experience with Shopware projects and eCommerce engineering.

However, the UX and conversion review can also be applied to other eCommerce platforms, especially when the goal is to improve the shopping journey, product discovery, cart, and checkout experience.

We do both. The audit does not stop at pointing out what is wrong.

Each important finding includes context, an explanation of why it matters, and a practical recommendation for improvement. Where useful, we also include examples or references to make the suggested solution easier to understand.

Yes. After the audit, our team can support a focused Rescue Sprint to help you address the highest-priority UX and conversion issues.

This is useful when you want to move quickly from audit findings to actual improvements, instead of leaving the recommendations in a report.

Yes. We prepare the findings as a task-ready issue list that your team can import, recreate, or refine inside Jira, or your preferred project management tool.

The goal is to make the audit useful for execution, not just for documentation.