Christopeit Sport

From “the shop works” to “the shop drives growth”

As Christopeit Sport’s product range and online traffic grew, the leadership team saw clear warning signs:

• Pages were loading slowly on mobile.
• Parts of the shop were difficult to navigate.
• Accessibility standards were not being met.
• The shop’s visibility in organic search was below expectations.

The client realized that the online store was doing its job, but not yet supporting growth they were aiming for.

Christopeit Sport turned to Kiwee to help answer three strategic questions:

• How far are we from the performance level of our main competitors?
• What exactly is holding back customer experience and online revenue potential?
• Which concrete steps should we prioritize in the next 6–12 months?

What Kiwee was engaged to provide

• A clear, independent assessment of the shop’s performance, user experience, conversion rate and accessibility.
• A practical improvement roadmap that Christopeit Sport’s team could plan and budget for.
• Ongoing support to implement the most important changes with low operational risk.

Rather than focusing on technology for its own sake, the work was framed around business outcomes: faster and more reliable shopping journeys, fewer drop‑offs on mobile, and a store that supports marketing and sales instead of limiting them.

The results: a faster, smoother online shop in under 3 months

When Christopeit Sport approached us, their online shop wasn't keeping up with customer demand. Pages loaded slowly, interactions felt sluggish, and the site was failing Google's Core Web Vitals, a set of benchmarks that directly influence search rankings and reflect how real users experience a website.

We started with a thorough technical assessment to identify the biggest bottlenecks, then moved to hands-on, ongoing collaboration to systematically work through them.

Within 3 months, the shop went from failing Core Web Vitals to passing across the board. Customers now see products faster, every tap and click feels responsive, and the layout stays stable while pages load. There is no more content jumping around mid-browse.

From failing Core Web Vitals to passing—in 3 months.

Through the performance audit and follow-up improvements, Christopeit Sport gained:

• A precise picture of where the shop stood versus other fitness and sporting-goods retailers.
• A prioritized plan that separated quick wins from larger strategic initiatives.
• A more stable and predictable online store, especially on mobile.
• A stronger technical foundation for better usability, accessibility, and search visibility.

Instead of reacting to issues as they appeared, the Christopeit Sport team now works with a structured roadmap and a partner focused on long-term performance, not just individual tickets.

Key areas of support

• Performance audit of the online store.
• UX and conversion rate audit.
• Improvements to key user journeys, with a focus on mobile experience.
• Enhancements that support SEO and brand visibility.
• Ongoing advisory and implementation support for the eCommerce platform.

Want to understand what is holding your online shop back?

Kiwee helps eCommerce teams identify performance, usability, and accessibility issues, prioritize the right improvements, and turn their shop into a stronger growth asset.