Kofmel Mühle

Simplifying online sales for a Swiss flour mill

Kofmel Mühle AG is a fourth-generation family business from Deitingen, Switzerland, known for producing high-quality flours, baking mixes, grains, and animal feed from regional ingredients. Serving both B2B and B2C customers, the company combines traditional milling know-how with a strong commitment to quality and dependable service.

Kofmel Mühle online shop shown on laptop and mobile, highlighting the responsive Shopware storefront for desktop and smartphone users.

Kofmel Mühle AG is a fourth-generation family business from Deitingen, Switzerland, known for producing high-quality flours, baking mixes, grains, and animal feed from regional ingredients. Serving both B2B and B2C customers, the company combines traditional milling know-how with a strong commitment to quality and dependable service.

The challenge: A shop that needed a more reliable setup

Kofmel Mühle AG had an online shop serving a growing mix of B2B and B2C customers, from bakers ordering bulk flour to hobby bakers buying mixes and local customers purchasing grains.

The mill was already sold online to both trade and retail customers, but the existing shop no longer reflected the quality of what was inside it. Kofmel Mühle was ready for a partner who could truly understand their products, their customers and the way a family business thinks, and turn that understanding into a better digital experience.

Leadership saw the risk: a store that should have been generating steady revenue was instead taking time and attention away from the core milling business.

In early 2025, Kofmel Mühle AG turned to Kiwee for a direct and reliable partner to take over the shop, simplify the setup, and make the platform more dependable.

Product collage from Kofmel Mühle showing flour, grains, oats, pasta, and seeds, representing the variety of products sold in the online shop.

What Kiwee was asked to deliver

Kiwee stepped in to:

  • Take full ownership of the Shopware store and simplify the development and maintenance process.
  • Improve performance and user experience, especially for mobile orders and key B2B checkout flows.
  • Refine the interface and navigation to better support search visibility and accessibility.
  • Set up a more reliable working model for day-to-day shop management, making it easier to handle product-related changes, content updates, seasonal adjustments, and ongoing improvements without unnecessary delays.

The goal was straightforward: turn the online shop from a distraction into a revenue channel that runs smoothly and scales with demand.

Outcomes for Kofmel Mühle

Through targeted UX refinements, performance tuning and a cleaner UI structure, the shop now handles orders more efficiently, from quick private purchases to larger baker deliveries.

SEO improvements strengthened the shop’s visibility in relevant search results, helping Kofmel Mühle attract more qualified traffic through organic search.

Most importantly, the improved way of working with Kiwee as a partner gave Kofmel Mühle  reliable support, faster response times, and a smoother process for handling ongoing shop updates, adding new products, and making seasonal changes.

The mill can now treat online sales as a reliable extension of their physical shop and wholesale business, not as an IT headache.

Key areas of support

Want to know what's holding your online store back?

Kiwee ​​helps e-commerce teams identify performance, usability, and accessibility issues, prioritize the right improvements, and turn their store into a true growth driver.

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